The healthcare marketing landscape is entering a period of unprecedented change. At MM+M Transform, industry leaders, policy experts and innovators will gather to explore the forces reshaping how life sciences organizations engage with patients, providers and payers. From navigating evolving FDA oversight and HHS Secretary Robert F. Kennedy Jr.’s decision-making, to understanding how drug pricing and tariffs will impact marketers, this event will provide clarity on today’s most pressing challenges. Attendees will also gain a fresh perspective on the industry’s corporate reputation, as stakeholders demand greater transparency, accountability and trust. Finally, the program will spotlight how artificial intelligence is transforming every facet of your marketing team’s roles. Transform is where leaders come to cut through uncertainty, seize opportunities, and define the future of healthcare marketing.

EVENT DETAILS

Tuesday, March 31, 2026
8:00 am - 6:00 pm
Convene, One Liberty Plaza
New York, NY 10006

EVENT TICKET FEES

Standard Individual Ticket: $899

Standard Group Ticket: $799

BRIAN CANTWELL 

VICE PRESIDENT, HEAD OF AI

BAYER PHARMACEUTICALS

Brian Cantwell is Vice President, Head of AI, Bayer Pharmaceuticals, where he drives AI strategy and execution for the U.S. Pharma business. With more than 15 years of experience in marketing innovation and digital transformation, Brian is at the forefront of integrating AI into enterprise workflows to unlock new levels of efficiency, personalization, and performance. Since joining Bayer, Brian has led an award-winning team spanning digital strategy, media activation, content and campaign services, and marketing operations. He pioneered Bayer’s in-housing initiatives, making it the first pharmaceutical company to fully in-house digital media, delivering major gains in ROI and engagement while reducing costs. Prior to Bayer, Brian held senior roles at Biogen, where he built the Multichannel Excellence team, and at Accenture, where he led digital transformation programs for pharmaceutical clients. He holds an MBA from MIT Sloan and a BA from Harvard and is passionate about innovation and shaping the future of AI in healthcare.

QUESTIONS ABOUT THE EVENT

Julie Challender

Senior Events Manager

julie.challender@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP

Tyler Glavocich

Junior Account Executive

tyler.glavocich@haymarketmedia.com

Molly Sawyer

Director of Sales

molly.sawyer@haymarketmedia.com

Mark Siebel

Senior Account Executive

mark.siebel@haymarketmedia.com