Name: MM+M Transform 2027
Start: 2027-03-30T08:00:00-04:00
End: 2027-03-30T18:00:00-04:00
Location: National Constitution Center

TRANSFORM HEALTHCARE MARKETING FESTIVAL IS COMING TO PHILLY!

SAVE THE DATE: MARCH 30, 2027
NATIONAL CONSTITUTION CENTER

525 ARCH STREET

PHILADELPHIA, PA

#MMMTRANSFORM

COUNTDOWN TO THE EVENT

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EVENT DETAILS + TICKETS

EVENT

DETAILS

Tuesday, March 30, 2027

8:00 am - 6:00 pm

National Constitution Center

525 Arch Street

Philadelphia, PA

EVENT

TICKET FEES

Standard Individual Ticket: $975

Early Bird Individual Ticket: $875*

Standard Group Ticket: $875

*Early bird pricing ending on 12/11/26

PHARMA MARKETERS

ATTEND FREE

Are you an in-house pharma marketing professional interested in joining the industry’s leading media and marketing minds? A limited number of complimentary passes are available via the free pharma ticket option.

MM+M Transform: A Declaration Against the Status Quo

MM+M Transform is heading to Philadelphia with a bigger and bolder gathering planned at the iconic National Constitution Center. This healthcare marketing festival is designed to upend the legacy industry conference model. This premier event pairs high-impact main-stage keynotes and critical panel discussions with intimate, interactive peer-to-peer experiences throughout the day. Attendees won’t just sit back—they’ll engage directly with industry leaders, tackle shared challenges and actively challenge healthcare marketing’s status quo.

Register Now

WHY YOU SHOULD ATTEND

INTERACTIVE THEATERS

Dynamic case studies, live demos and debates that bring bold ideas to life.

CANDID CONVERSATIONS

Intimate, pre-registered discussions around the industry's biggest challenges.

INNOVATION MARKETPLACE

Explore leading solutions and technologies in an interactive exhibit hall.

2027 THEMES

1. Big Swings and Calculated Risks: Bold Creativity in Highly Regulated Spaces

Theme: Highlighting brand leaders who broke category conventions across DTC campaigns, omnichannel storytelling, and unbranded disease awareness.

2. Launching Marketing in Emerging Biotechs

Theme: Transitioning clinical-stage biotechs into commercial powerhouses ahead of an asset’s first PDUFA date.

3. DTC on the Chopping Block: Navigating the Federal Push to Restrict and Ban Pharma Advertising

Theme: Preparing commercial strategies for an existential shift as federal regulators and lawmakers intensify efforts to curb, heavily restrict, or outright ban direct-to-consumer (DTC) prescription drug advertising.

4. Beyond the Chatbot: Putting Generative and Agentic AI to Work in Pharma Marketing

Theme: Moving past small experiments to see how generative AI and agentic AI are running day-to-day commercial operations

5. The Pharma Talent Playbook: Upskilling, Retention and the Next-Gen Marketer

Theme: Cultivating hybrid talent equipped for modern, data-driven, omnichannel healthcare marketing.

6. Designing the Modern Marketing Organization: Operating Models for Growth

Theme: Structuring enterprise teams, agency networks, and internal centers of excellence (CoEs) for maximum agility and accountability.

7. Getting Medical and Commercial on the Same Page

Theme: Pharma has spent decades keeping Medical Affairs and Commercial in separate corners, but doctors and patients just want clear, credible answers. How the two teams can actually talk to each other, share ideas, and build a unified story without giving legal a panic attack.